Here you'll find a variety of affiliate and partner marketing resources, designed for a UK audience, but available to everyone. Access initiatives coordinated and supported by major affiliate network and platforms, including the 2021 tracking guide & 2022 advertiser survey.
IAB Affiliate Marketing Council: best practice guidelines for managing voucher codes, discounts and coupons on your advertiser affiliate programme. Please check with your local provider for more details.
Subnetworks are an important source of revenue for advertisers in the affiliate and partner marketing industry. This explainer includes a matrix of what information brands can expect a selection of subnetworks to share with them.
IAB Affiliate Marketing Council: best practice guidelines for managing downloadable software and toolbars on your advertiser affiliate programme. Please check with your local provider for more details.
Advertisers want clarity and transparency from the affiliates they accept onto their affiliate and partner marketing programmes. This guide provides a synopsis of best practice to ensure standards are maintained and affiliates are respectfully treated.