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Tracking in a post third-party cookie world

How affiliate partnerships can future-proof your marketing

Digital marketing is undergoing unprecedented disruption.

Cookies are crumbling and many brands are questioning how they will be able to monitor the future performance of their marketing channels.

The good news, however, is that the affiliate marketing channel is one way to futureproof your ability to continue to track in this privacy-conscious age.


A collaboration between some of the largest affiliate businesses, this guide explains how affiliate marketing tracking works, why it is distinct from other channels, and how it can continue to function in a post-third party cookie world.

Designed for advertisers, agencies and publishers, this guide raises awareness of the best technical affiliate and partnership setups to ensure your affiliate marketing campaigns continue to grow and flourish.

It has been created and endorsed by the following global affiliate marketing businesses:


Download and read the full guide:

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